Custom Brand Toolkit
Project Overview
We partnered with ECPAT International to develop a flexible, animated kit of brand assets—enabling their teams to produce professional, impactful content without needing to outsource every campaign. Designed for efficiency and ease, the toolkit empowers them to communicate critical messages around child exploitation at scale, without compromising on quality or brand integrity.
Client
ECPAT International
Industry
Charity / Not for Profit
What We Did
- Animation
- Brand development
- Creative strategy
- Digital assets
The Brand Development
1.The Logo
Building on their existing logo, we developed a cohesive and flexible visual language that brought fresh energy to the brand without departing from its foundations. The logo was retained but reimagined through a dynamic animated sting in multiple colourways.
2.Colour Palette
The original colour palette was subtly refined and extended for greater flexibility.
3.Textures, Illustration Style & Brand Shapes
To add tactile richness and depth, we introduced hand-drawn textures—chalk, paper, and pen—into animations and marketing collateral, lending the brand a warm, authentic feel. A distinctive outline illustration style was also developed, supported by a custom set of icons to enhance clarity and consistency in messaging. Additionally, we created a suite of ownable brand shapes derived from the logo, offering visual cohesion and flexibility across all brand materials.
4.Typography
Typography was selected with care to balance readability and personality. We introduced Josefin for its clean, legible, yet characterful letterforms, complemented by Chinchilla and Active for bold, attention-grabbing pullout type—ensuring the brand stands out across a range of media.
Project: Kit of Brand Parts
What we did?
To extend the brand’s reach, we created a series of LinkedIn infographics with accompanying short social animations.
Alongside this campaign, we developed a flexible animated kit of brand assets to support ECPAT’s ongoing content creation needs. Designed in After Effects and adapted into Premiere Pro templates, the kit featured animated transitions, backgrounds, logo stings, namestraps, and title slides—empowering the team to produce consistent, on-brand video content with ease.
The Design
At the core of the kit were distinctive brand shapes derived from the logo, bringing a playful yet recognisable style. To balance this with the serious subject matter, we used heavy drop shadows for added depth and weight.
Canva Project
Following the success of the brand asset kit, we created Canva templates for ECPAT’s team to produce ongoing content with ease. These social media and document templates, built directly in their Canva account, streamlined their workflow—saving time and supporting their vital awareness efforts.
Your Creative Brand Partner
Telling Stories That Matter
See how we combined emotive storytelling with educational content in this explainer video for ECPAT International—designed to inform, engage, and inspire action.
