Blogs, ideas and insights
We’re bringing you ideas and insights on the latest video, animation and branded creative content happenings. We cover everything from what inspires us, to best practises.
The Science & Psychology Behind the Effectiveness of Animated Content
When you hear “animation,” you might picture classic fairy tales, or a sponge living in a pineapple under the sea. But did you ever think of science?
In the fascinating world of animation, art and science converge to create compelling narratives that captivate our attention, shape our attitudes, and enhance our memory.
How Motion Branding Elevates Corporate Identity
Brands are constantly seeking innovative ways to elevate their identities; to stand out and connect with their audience. One such method is motion branding, which seamlessly integrates video and animation technology into brand representation.
Behind the Scenes: Creating Impactful Corporate Videos | Content Creatures
In this blog, we will reveal our approach to creating impactful corporate videos. You’ll get an exclusive peek into our creative process and see how we transform a creative brief into a powerful brand asset.
Creatures Feature: Creative Inspirations of July
Welcome to another edition of our monthly blog, ‘Creatures Features’. Our mission is to showcase the brilliance and diversity of creativity that surrounds us. Let’s dive into this month’s selection.
Starting Your Animation Project: A Step-by-Step Client Guide
Whether you’re looking to simplify complex concepts, showcase product features, or tell a compelling brand story, animation should be at the centre of your marketing strategy.
Harnessing the Power of Animation: A Game-Changer in Marketing Communications
Animation plays a pivotal role in maintaining brand consistency. It allows for the creation of a suite of visual elements that are stylistically aligned with the brand’s identity. This ensures a consistent look and feel across all media, from websites and social media to television commercials and in-store displays.
Drive More Conversions with an Animated Explainer Video
With over 70% of Gen Z watching over three hours a day of online videos, their preference for visual and concise storytelling is clear.
Content Creatures’ Autumn Internship 2024
Content Creatures are currently accepting applications for a 3-month autumn internship—running from September to the end November 2024.
Animated Video Vs. Live Action: Which to Choose For Your Brand in 2024?
With so many different types of videos out there, which one should a brand choose? The big debate is, what engages audiences better, animated or live-action videos?
Unfortunately, it’s a debate without a quick answer. Each has its merits and limitations. The real question lies in determining which aligns with your specific video objectives.