Blogs, ideas and insights
We’re bringing you ideas and insights on the latest video, animation and branded creative content happenings. We cover everything from what inspires us, to best practises.
The Most Effective Animated Explainer Video Structure
Creating an animated explainer video is an exciting venture. Not only do you have the opportunity to create an engaging...
How to Boost Social Media Video Marketing With Animation
A successful social media video marketing strategy consists of a content strategy, a media plan and excellent animated video.
Make-Up Mechs and Dino Delights
This month’s feature has some crafty mechanoids alongside some friendly, furry dinosaurs. Pop-Culture in Still Life Impossible structures Oliver Wetter // Artist Oliver achieves...
How to Overcome Video Marketing Strategy Challenges
With 87% of online marketers using video content, creating a video marketing strategy has become standard practice for many brands. It doesn’t...
Why Branded Storytelling Is the Future Of Facebook Marketing
In the first half of 2021, Apple released the iOS 14 update that impacted brands across the globe. Put simply, this...
Top 5 Video Marketing Metrics to Track Performance
Many brands worldwide now prioritise investing in creative video content, and its popularity shows no signs of waning.
How to Use Video to Reach New Customers Online
If you have a goal to reach new customers online, then part of your strategy will be to create meaningful...
How to increase landing page conversion rates using video
The measure of a successful online campaign often comes down to one key metric; conversion rates. Optimising your landing pages for...
Establishing a consistent tone of voice with animated video
Video is one of the most powerful tools to convey your tone of voice and bring your brand’s personality to life.