Top 2025 Video Trends You Need to Know

The Rise of Video

Video has become an indispensable medium for both B2B and B2C brands. In 2025, organisations are leveraging video in more creative and strategic ways than ever before.

It’s now rare to find a business that isn’t using video in some form. In fact, 89% of companies now include video in their marketing toolkit, and 95% of marketers say it’s essential to their strategy. This reflects a broader shift: audiences expect video by default, whether they’re exploring a service, understanding a product, or engaging with internal updates.

And the momentum shows no signs of slowing. Only 5% of companies plan to reduce their video spend in 2025, while more than half are investing more. By the end of the year, video is expected to account for 82.5% of all global internet traffic.

The challenge?

When video is everywhere, how do you stand out?

The answer isn’t to create more content,  it’s to create better content. Video that’s more strategic and crafted to truly connect with the people who matter most to your brand.

That’s where we come in.

At Content Creatures, we specialise in helping organisations cut through the noise with video that tells a story, delivers value, and drives engagement. Whether you’re speaking to clients, colleagues or stakeholders, we know how to make your message resonate.

As a trusted partner in corporate video production, we’ve identified the top 6 video trends shaping the future of corporate video strategy.

Trend one: The Rise of Short-Form Video

Short-form video is now the dominant format for digital engagement. In 2025, 85% of marketers say it’s the most effective content type on social media, valued for its ability to convey messages quickly and hold attention.

Social platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionised user expectations, prompting brands to embrace bite-sized storytelling. As a result, 56% of marketers have shifted resources toward short-form video content, typically focusing on 15-, 30-, or 60-second formats to maximise engagement.

This trend now extends far beyond consumer marketing. Organisations across sectors are adopting short-form video across diverse areas of business, from internal communications and recruitment to stakeholder updates and investor relations. By embracing shorter video formats, brands can engage time-pressed audiences.

Trend Two: Video as a Tool for Data Storytelling and Insights

We’re surrounded by data, but numbers alone rarely persuade or inspire. That’s why more organisations are choosing video to transform raw information into clear, compelling stories.

In 2025, data storytelling has increased by 233%. Data storytelling is the art of combining data, visuals, and narrative to communicate insights clearly and persuasively. Rather than just showing charts, it explains why the data matters and what action should be taken.

These aren’t just moving charts, they’re designed narratives that help audiences connect the dots, fast.  And it’s not just in marketing, over 70% of businesses now incorporate data visualisation tools into their financial reporting.

This approach not only builds trust and clarity, but also strengthens your overall video strategy by making content more engaging, memorable, and shareable.

Take Spotify Wrapped, for example. Every year, Spotify turns a user’s listening habits into a personal, animated journey. It’s simple data, made memorable,  and incredibly shareable. The result? A campaign that sparks conversation and connection on a global scale.

Trend 3: Simplify Messaging with Animated Explainer Videos

Animated explainer videos continue to lead the way in 2025, with 73% of marketers saying they’re the most widely used video format worldwide. Their popularity lies in their ability to simplify complex ideas into clear, engaging narratives.

And they don’t just inform, they influence.

91% of consumers have watched an explainer video to learn more about a product or service, and 82% have been convinced to make a purchase after watching one. That makes explainer videos not only effective communication tools, but powerful drivers of conversion and customer confidence.

Explainers also lend themselves to high-performing social cutdowns, short edits drawn from the main video to tease, reinforce or extend key messages across platforms.

But their usefulness goes far beyond marketing. Explainer videos are increasingly used across departments to deliver consistent messaging, reduce information overload, and improve engagement, internally and externally. Their versatility makes them one of the most valuable formats for organisations looking to scale communication without sacrificing clarity.

Here are some of the most common and effective use cases:

• Product Demos: Showcase how a product or feature works through concise, visual storytelling.
• Brand Story & Purpose Films: Bring your mission, values, or origin story to life in a way that connects emotionally with customers and employees.
• Internal Training & Development: Standardise learning and improve retention with short training modules, replacing long-form PDFs or presentations.
• Employee Onboarding: Give new hires a consistent and engaging introduction to your culture, tools, and expectations.
• Financial Updates: Break down earnings, performance metrics, and strategic goals in a clear, digestible way.
• Annual Reports & Reviews: Summarise achievements, impact, and future plans in a dynamic, shareable format.
• Change Management Communications: Support business transformation by clearly explaining the what, why, and how of organisational changes.
• Customer Support & How-To Guides: Reduce support queries with clear, step-by-step videos that walk users through common questions or tasks.
• Public Awareness & Advocacy: Explain societal issues, research findings or policy recommendations to a broader audience.

Trend 4: Video Integration in Reporting

Organisations are rethinking how they communicate performance and impact, and more are choosing video to do it.

Annual reports have traditionally been long, text-heavy documents that are often overlooked by time-poor stakeholders. That’s changing. Companies are now producing short, dynamic video versions to highlight key messages in a clearer, more engaging way.

The shift is practical. Video increases reach, improves retention, and makes complex information easier to digest,  and more shareable. Research shows that viewers retain 95% of a message when delivered via video, compared to just 10% through text. For stakeholders, that means faster understanding. For brands, it means better engagement.

Trend 6: AI Is Transforming How Video Gets Made

In 2024, 41% of professionals were using AI tools in their video workflows, up from 18% the year before. Another 19% planned to follow suit.

This rapid growth  reflects one thing, AI is transforming workflows.

From generating scripts and voiceovers to automating edits, subtitles and translations, AI is streamlining production across the board. Over 60% of video teams now use or plan to use AI for captioning and multilingual content, making it easier to reach global audiences fast.

While AI offers speed and efficiency, it’s important to recognise its limitations. AI-generated content can be useful for quick-turnaround projects or large-scale localisation, but it often lacks the nuance, originality, and production quality that bespoke video provides.

At Content Creatures, we believe there’s a place for both. For brands needing fast, functional content AI-assisted tools can deliver results at a lower cost and in less time.

But when the brief calls for standout storytelling, visual impact, or a refined brand experience, nothing replaces the craft of a bespoke production.

Whether you need fast-turnaround content using AI assisted tools, or fully bespoke video crafted with care and creativity, we can help. At Content Creatures, we offer flexible, strategic solutions tailored to your brief, budget and brand.

As Demand for Video Soars, So Does the Pressure to Get It Right.

In 2025, it’s not about making more video content,  it’s about making video that’s smarter, more strategic, and deeply aligned to how audiences consume information today.

The trends are clear:

• Short-form video dominates attention.
• Animated explainer videos simplify complexity.
• Data storytelling brings insight to life.
• AI tools speed up production, but human creativity remains essential for delivering original, emotionally resonant video content.
• Video is no longer confined to marketing,  it’s reshaping everything from internal comms to investor reports.

At Content Creatures, we combine design-led thinking, narrative strategy and motion expertise to help brands strengthen their video strategy.

From product launches to performance reporting, we create high-quality corporate video production that connects with audiences and delivers measurable value.